Have you ever exposed someone to your business but they didn’t show much interest right away? That’s normal! It happens all the time and to the best of us. So the most effective way to handle it is to follow up with prospects as often as possible (without being annoying, of course).
Keep It Fast And Simple!
That’s probably the most useful tip you’ll ever get! Fill up your pipeline quickly, because the more people you have on there, the more money you’ll make.
It’s all a numbers game, and the big question is: how fast can you expose your business to 18 people? You can do it in a month or you can do it in a week. Which one do you think will lead to more people signing on?
And how much information should you have about those people? Don’t overcomplicate things. John usually knows only their name and a little bit about them (for example, who referred them). That’s really enough.
Follow Up Tips
Following up with people can feel a little intimidating, and even uncomfortable at times. But here’s the thing. It’ll be unconformable if you make it so. The best thing you can do is to:
- Keep your promise. Always do what you said you will because people appreciate that. For example, if you told your prospect you’ll contact them in a week; make sure you do exactly that.
- Get organized. If you want to become a master at following up, you need to start using digital calendars, reminder apps or even manual planners — it doesn’t matter. Do whatever you have to in order to deliver on your promises. That’s the only way to achieve those million-dollar results.
- Connect with prospects on Social Media. That’s right! Once you do that, you can start building those important relationships. Simply talk to people and don’t be afraid of hopping on a call or even going out to a meeting with them.
Tip #1: Manual Follow Up Book
Going back to keeping things simple, here’s what Sue does. She has a manual follow up book. You can use a journal or a notebook — whatever you feel good with.
Then, in that manual book, she writes down the names of all the people he’s prospected in the previous week, and circles those who’ve bought a product, joined the team. The rest, she’s crossing off. And for the people on the list who aren’t circled or crossed off, that means they’re still on the fence, and she should follow up.
Tip #2: Use A Reminder App
This is so effective! Download any reminder app you feel you can use on a daily basis, and just start using it. It can be your Google Calendar or any other type of app — it doesn’t matter. What matters is that you add a reminder for each and every follow up you’ve agreed to have.
What to Say When You Follow Up With Prospects
I remember in the beginning when we were following up with people. It was bad. We were trying to be original and cool. But no, it wasn’t working.
So what does work? Updating people! They love that. You can say: “Hey man, how are you / your kids / your wife / etc.? I just wanted to update you and let you know that we came out with a new product / we’re having an event / a new promotion.” And you’re good to go!
This method isn’t invasive and you can keep doing it unless someone explicitly asks you to leave them alone for some period of time.
How To Follow Up With Prospects Without Being Annoying
Have you ever felt like you’ll annoy the heck out of people if you follow up with them? We’ve all been there! But here’s the best approach you can have:
- 24-48 hour follow up: “Hey, Mary! Where is your head at with ABC product (or business)?”
- No response after a few days: “Hey, Mary! Are you OK?”
- If still, you have no response: “Hey, Mary! You must be busy and I don’t want to keep hounding you … I’m going to take you off my list for now. Let me know if you want me to follow up with you in a month, 6 months or a year.”
The fact of the matter is, people may have other things going on in their lives, and they might not have time for you just yet. So don’t take it personally and keep on being persistent (but not pushy and annoying).
Remember: if you’re not making money, it’s because you’re not exposing enough people to your product/business. So what are you waiting for?
This is a numbers game and the success is entirely up to you!