Are you curious to know how you can use Facebook or Instagram Stories for your business? If you haven’t been using this magical story-telling feature and if you’re ready to take your story-telling to the next level, you’re going to love today’s insights!
Inside this video, we’re going to take a look at 9 ways you can use Stories for your business – how to grab your lead’s attention, build their fascination, involve them in your content, and soon get them begging you to join!
Do you know what ACC is?
It stands for Attract, Connect and Convert (if there is a need, of course). It’s what every network marketer hopes to achieve on Social Media. So how is ACC connected to Storytelling?
It’s simple. When you post a Story on Facebook or Instagram, you’re inviting people into your everyday life. There’s something very intimate about it, and people LOVE that! After all, we know people do business with people they know, like and trust, right? Stories give you the opportunity to fast forward the relationship!
Important: These tips can really elevate your Storytelling skills, but remember that moderation is the basis for success. Don’t overdo it with one or two tips. What you want is to do is mix it up and keep it fresh.
9 Ideas to Use Storytelling for Business
#1: Be Funny
Nothing can boost your business more than bringing joy and laughter to your audience. We always say that Funny = Money, and it’s true! Nothing can kill your business faster than being rigid and putting people to sleep.
Did you know that on average children laugh 400 times a day, while we, adults, laugh only 20? How sad is that? When you’re the one bringing a smile to people’s faces, they’ll remember and love you for it. And that’s all we’re looking for, right?
#2: Behind The Scenes
Take people on the journey with you! You can show them what’s happening with you just before you go live or before you go on stage during an event. Or how about you take people shopping, and show them how you do your meal prep for the week? Give them a “behind-the-curtains” look at your business. Play with this. Everything is an experiment.
Here’s a great way to think about you do. It’s: Reality TV + #BFFlife.
We often take the way we live for granted and that everyone lives like us. But that’s not the case in most situations. So stop thinking like a consumer and start thinking like a marketer!
#3: Inspire Them
This might sound a little intimidating but don’t worry. We’re not asking you to give a whole speech. Just think of your favourite quote, something that gets your creative energy flowing, and share it with your audience 15 seconds at a time. They’ll love it!
#4: Show Your Lifestyle
People absolutely love to know what’s happening in the life of someone they are interested in. So give them a sneak peek into what it’s like to be you! It can be a vacation, or going to your kids’ game or simply going to the gym in the middle of the day when everyone else is at work.
If you think you don’t have too many things to show, that’s all right. You can choose from 8 other strategies, right? Just make sure that when the time for a vacation comes, you tell people about it!
#5: Family Interactions
Did you start out in network marketing because you wanted the freedom to spend time with your loved ones? That’s true for a lot of the people who join. Showcase your kids or pets or whoever inspires, educates or entertains you.
And as an additional benefit — your family might start being more supportive. They’ll see that you include them in your circle of love and absolutely adore you for it!
#6: Business Tips
People love getting tips and tricks. You don’t have to create something long or complicated. Just think of what tips might have been useful for you to know about a certain topic, and share them with your audience. That’s it!
#7: Share A Good Story
What’s the fastest way to learn something? Through a story. We remember them because we feel connected to them. That’s why it’s so amazing when you tell your audience one of your stories.
It can be something intimate, personal, or funny, or just something that happened at work and you learned a lesson from it. Whatever you may decide to share, remember — a good story has the power to bring people together!
Yes, you have so many other platforms which you can use. But Stories provide you with an incredible opportunity — teaching with a time limit. That will urge you to be concise so it won’t take up a lot your time, and you’ll still provide value to your customers. It’s a win-win!
So what are you good at? Even if it’s something very small, share it with your lifers!
#9: Talk About Your WHY
If people can connect to your WHY, they’ll feel connected to you. Just make sure you do it nonchalantly.
And later on, when the time comes, who do you think your audience will want to do business with? YOU!
Bonus Tip: Engage People
Did you know that you can see who’s watching your Stories? Notice who your regular viewers are. Don’t tell them, of course, because they might feel weird about tuning in again. But keep it in the back of your mind.
You can ask questions or even create a poll inside your story. And when they respond, their answer will go directly into your inbox. So you can start a casual conversation with them. Remember: you’re a professional conversation starter!
Ninja Tip: Give To Give
How often do we give to get? And is that allowed? Of course, it is. But if you do it all the time, you’ll sound like an infomercial.
Give to give for the sake of giving and see what happens. When you bring free value to your audience, they’re much more likely to reach out to you and do business with you.
If people are thinking about you every day because of your videos, posts or Stories, you’re on the right path!