Finding your target market can make a HUGE difference in interactions on your posts, and converting leads into customers. But what is your target market and how do you find them?

1. Look at your current customer base (or who you would like as your customers if you are just starting out). Why do they purchase from you? What benefit do they get from the products? What age group are they? What is their lifestyle like? What are their interests? Look for common characteristics and interests. People with similar interests may benefit from the products as well!

2. Analyze the products you are marketing. Write out a list of each feature of your product or service. Next to each feature, list the benefits it provides. Once you have your benefits listed, make a list of people who have a need that your benefit fulfils.

For Example: Trauma Relief Aromatics: pain relief, natural, roll on. The product features?  Relieves aches and pains, helps to heal, provides a safer alternative than over the counter products, easy to apply. Are benefits.

Who would like these benefits? Elderly people with limited mobility, anyone interested in natural/holistic living, athletes looking for easy to apply for pain relief. While this is still general you have a base to start from.

3. Target a specific audience. Think about things like:
• Age
• Location
• Gender
• Income level
• Education level
• Marital or family status
• Occupation

4. Think of WHERE to target your audience. What is their lifestyle like? Are they online? Are they on social media? Do they read the paper? What kind of events do they attend you could possibly advertise to? Think about things like:
• Personality
• Attitudes
• Values
• Interests/hobbies
• Lifestyles
• Behaviour

5. Once you’ve decided on a target market consider these questions. Are there enough people who fit my criteria? Will my target benefit from my product/service? Will they see a need for it? Do I understand what drives my target to make decisions? Can they afford my product/service? Are they easily accessible?

Remember, you can have more than one target market. Consider if your marketing message should be different for each market. You may be asking, “How do I find all this information?” Try searching online for research others have done on your target. Search for magazine articles or blogs that talk about or to your target market. You could even ask your current customers for feedback. Defining your target market is the hard part. Once you know who you are targeting, it is much easier to figure out which media you can use to reach them and what marketing messages will connect with them.

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