1 – Social Media – Tips For Setting Goals
What’s your social media goal?
If you don’t know where you want to go, it’s pretty hard to get there.
Think about what you want to achieve…. More traffic? More engagement?
Promote your most popular posts – and that goes for blog posts as well as social media posts.
Don’t be shy with your social media presence. Go for it – but be authentic – and be social!
If you want your social content to social content to attract, do your best to share quality tips that are really unique. Make sure you speak with an identifiable, individual voice when posting social content. Your posts should never sound “canned”.
Be consistent and post regularly during your audience’s peak posting times on any social networks you’ve chosen to frequent.
Look for questions repeated over and over on your chosen social networks. Provide the definitive answer.
Posts people skip most? Highly personal negative posts complaining about illness and problems. (Do you agree?)
Most importantly – always offer value!
2 – Social Media – Tips For Using Facebook
If you hate tracking, at least track with Facebook Insights.
It’ll show you a lot about your Page progress.
Click FB Insights’ “Posts>When Your Fans are Online” to see your audience’s peak posting times. (Post during these times!)
If you’re advertising on Facebook, remember your ad images, including the thumbnail, cannot include more than 20% text.
Take advantage of the fact you can now use text, arrows and calls to action in Facebook Cover –photos.
Facebook Profile photos are square and display at 160 x 160 pixels – but remember Facebook wants you to upload at 180 x 180.
At the very least, include a Facebook app tab leading to your sign-up page or form (and use a clear, easy-to-read call to action.)
You can display 3 custom app tabs of your choice in your Facebook header section. Make the most of this “real estate”!
Only your short description displays in your Facebook header section, but fill out your Profile 100% for max searchability.
Select “Replies On” in your Page Admin panel “Manage Permissions” section to increase the conversation on your Page.
Make sure all new product posts are made regularly. Don’t let gaps occur. Keep it fresh in people’s minds (without overdoing it.)
3 – Social Media – Tips For Twitter, Pinterest, Vine and Hashtags…
Don’t just tweet at Twitter! Interact and engage in your audience!
Analyse your own tweets. Which types got most retweeting? Most Interaction? Questions?
If you use Pinterest regularly, make sure you also access http://nitrogr.am/ for powerful, easy to use Pinterest analytics. Use http://nitrogr.am/ for easy hashtag monitoring. (Let your social networking friends know about this, too.)
Include a mix of rich media in your social content. Video, photos, Instagram and Vine looping video clips.
Vine video clips loop. Instagram video clips don’t. Vine streams on Twitter; Instagram videos on Facebook.
Vine videos are 6 seconds long. Instagram is 15 seconds. How can you use this information for your marketing?
Tapping your screen for a Vine video starts filming. Tapping your screen for an Instagram video just adjusts focus.
Be sure you don’t use any banned hashtags with your Instagram photos or videos: http://thedatapack.com/banned-hashtags-instagram/
Use Instagram hashtags to crowd-source user-generated content as well as extend your own reach.
Remember that Instagram hashtags are not case-sensitive and don’t work with spaces or special characters.
4 – Social Media – Tips For LinkedIn, Google Plus and Other Social Media Tips
Check “Who’s Viewed Your Profile” on LinkedIn to see who is finding you – as well as the keywords they used. In your LinkedIn Privacy and Settings page, “Select what others see when you’ve viewed their profile” to keep it private – or not.
If you consistently get endorsements that are not relevant on LinkedIn, be aware you can remove endorsements completely. Still trying to be everyone’s “friend”? Each connection counts – and speaks loudly about who you are to your other connections.
In Google+ posts, encase text in asterisks for bold and underscore it to create italics. (Share this tip!)
Did you know Google+ makes animated GIFs from your photos? Just type the keyword “motion” in your Photos section to find them.
Use the Google+ Ripples feature to track your posts by clicking the top-right arrow in your post.
If your preferred social platform doesn’t have good native analytics, look for third-party sites that provide it.
Use http://www.surveymonkey.com to create free surveys.
You can ask questions about your new product idea and share the link on social media.
How do you get the conversation going on social media?
Try humour and controversy. They’re very powerful.
Social media is a powerful thing, but never mistake fooling around with being productive. Stay focused!
Remember – don’t spam others with your business, build relationships that get people to know, like and trust you by always offering value!