Lesson 2 – Setting Up Your Instagram For Business Account

Setting up your Instagram account is easy. You will quickly be adding photos and videos and connecting with your potential customers.

The first step in setting up your Instagram account is to download the app and choose an account name. Ideally, you’ll want it to be your business name so that is tied to your brand.

Many people use Instagrams app to their iOS, Android phone, or tablet. It can be found in both the Apple App Store and the Google Play store. Instagram is also available on Windows Phone 8 and later from the Windows Phone Store.


Important:Β You must create your account using the Instagram mobile app, not a computer. However, once your account is created, you can view Instagram on a computer.

Once you have downloaded the app you are ready to create an account.

To sign up:

Once the app is installed, tap on the Instagram icon to open it.

You can sign up either with your Facebook account or with an email address.

To register with your email address, enter it and tap β€œNext”. To sign up with your Facebook account, tap β€œLog In with Facebook”.

If you register with email, fill in your preferred username and a password. Fill out the profile info and then hit β€œDone”.

If you register with Facebook, you will need to log into your Facebook account. Your information will be automatically filled in, including your name and profile picture. You will need to create a username and password, however.


Now that you’re account has been created go to the Profile tab via the button on the bottom right of the screen to add more to your profile. This is where you will see your own posts.

Click the β€œEdit Your Profile” button to change your name, username and profile picture. You can add your website URL and a short biography here as well as change your password, update your email address and phone number and toggle whether you want your posts private or not.


Adding a Profile Photo

At this time, you can only add or change your profile image from the Instagram app. To change your profile picture:

Go to your profile by tapping on the person tab at the bottom of your screen.

Tap on your profile picture. If you don’t have a profile picture, tap the blank circle next to your name.

Choose where you want to get your picture:

  • Take a Photo
  • Choose from Library
  • Import from Facebook
  • Import from Twitter


Simple is best! Use your brand’s logo or graphic symbol.

Your image will be cropped into a circle and appear as a very small 150 x 140-pixel image on most phones.

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