Lesson 3 – Finding Your Way Around Instagram

Navigating the App

Instagram is simple to navigate. The app is set up with five buttons, across the bottom of your screen – the home tab, search tab, camera button, activity tab, and your profile tab. Each button serves a different purpose.

The homepage is where you see your own posts as well as the “stream” or most recent posts from people that you follow.

The Search tab lets you find interesting content and new users to follow. At the top of the Search page is a search bar. Here you can type in keywords and then tap Users to see those who have that keyword in their name or tap on the Hashtags to see what includes that keyword in the hashtag.


The camera button is where you create new posts. It also where you edit and add filters to your images. We’ll go into this further later on.

The activity page gives you two different streams of content. There are two tabs on this page: Following and You. The default page is the You page. It shows your most recent notifications, such as when a user comments on your photos, mentions you or likes your photos.

The Following tab shows the recent activity of users you are following.


The Profile tab is where you see all your posts and where you can edit and update your settings. Under this tab are four buttons. The default view shows you your photos and videos as a collage. The next button allows you to view posts as a stream. The third button gives you access to your photomap for geotagging in your posts. The final button shows the photos you’ve been tagged in.

That’s it. You’re ready to begin using Instagram for your business. Get familiar with how the site works by reading up on anything you aren’t familiar with and then practising. When you’re ready, in the next lesson,Β we’ll begin adding content in the form of video and photographs.

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