Lesson 6 – 8 Tips for Leveraging Instagram for Business
Now you’re probably wondering how you can leverage Instagram to build your business. Instagram gives you the opportunity to engage and convert leads, partners, and current customers as well as build a long-term loyal customer base.
1. Build a community using an actionable hashtag.
This strategy is very versatile. It can be used across multiple social networks including Facebook, Twitter, and Pinterest, just to name a few. Hashtags help with brand recognition, encourage your followers to participate, and help your images reach a broader audience. Research the most popular or most searched for hashtags with a service like Iconosquare.com. A few of the more popular hashtags at this time are #throwbackthursday, #tbt, #regram, #nofilter, and #latergram.
2. Build trust among your followers.
Gain the trust of your followers by providing value and establishing yourself as an expert in your field. Share the proof of your expertise with testimonials before you try to sell anything. For example, Kayla Isines, an Australian personal trainer, often posts individual workouts to her Instagram account. This allows her followers to preview her program before they make the commitment to buy it. Find ways you can offer value to your Instagram followers.
3. Connect and collaborate with other influencers in your niche.
Instagram, like the other social platforms has communities in every industry. The key is to reach out to a large number of influencers. The more others see your products in a user’s feed the more they will pay attention. Research and connect with Instagram influencers who are a good fit for your products. The influencer and his or her followers will probably have similar interests. This means that the followers are likely to be your potential customers. Consider collaborating with these leading influencers.
4. Make it a habit to post regularly.
The key to being successful on Instagram is to be visible. To be seen, you have to be consistent and post frequently. The Instagram feed is constantly refreshing, meaning it’s essential to post frequently to stay in your followers’ feeds. One way to stay on their minds is to post several times a day. Experiment with different post types daily and at different times of day. Then measure your results to find what works best.
5. Partner with a good cause that supports your values.
Promote and share partnerships with a good cause with your followers. Align your company’s values with your consumers.
6. Stay relevant to your brand while relating to your followers.
Think in the mindset of your target market. You likely already have a few buyer personas established and have an idea of who your consumer is and what they like. Try to think about why they are on Instagram. For example, maybe you’ve discovered your target market likes high tech equipment and tend to follow popular tech brands on Instagram You sell financial consulting services. Instead of posting pictures of high tech equipment all the time, what you might do instead is occasionally post images of the newest gadget with the caption of how they could own this when they start making better financial decisions. And give a call to action.
7. Promote your Instagram account everywhere.
Place an Instagram social icon on your homepage and product pages for visitors to connect with you. Connect your Instagram account to your Facebook account to pull in your friends. Run Instagram campaigns across all your social networks. Send out reminders to associates and partners to use your business hashtag and relevant hashtags.
8. Get inspired from others.
Follow top brands in your industry or a closely related field. Copy their best strategies with your own ideas. Copy their followers.
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