Lesson 7

Whether you’re a seasoned business professional or a small business owner, you can add to your credibility and brand using live video as a storytelling tool. Periscope is an exciting new tool designed to help you do just that.

Both business owners and career professionals can utilize Periscope in a variety of ways.

  • Show Insider Videos. Use Periscope to display your knowledge by demonstrating how a product is made, walking your followers through the non-secure areas of your work or sharing how a product is working.

“Sometimes a still photo and some website copy just can’t fully explain how the product works and the only video will do,” Rob Watson, a digital marketing consultant atΒ Click to Sale, recently explained. “By demonstrating your product on a Periscope broadcast, viewers can see exactly how it works. What’s more, the slightly rough-and-ready feel of Periscope makes product demonstrations feel more real and unrehearsed, giving the impression that your product really is that easy to use.”

  • Live Q&A Sessions. Invite your followers to submit questions during your live broadcast. This is a great way to show your knowledge and ability to communicate with peers and clients.
  • Hold Focus Groups.Β Periscope lets you take advantage of its live feedback so you can save time and money if you are developing a new product or service. Ask your followers to vote on its development such as colour choices or give feedback on the prototype.
  • Professional How-Tos and Tutorials. Offer at the moment how-to broadcasts, showcasing you doing something. Or teach your followers how-to do something free.
  • Showcase your digital or service offerings. Periscope allows you the chance to show off what your company has to offer. For example, real estate professionals can use Periscope to broadcast open houses and reach more potential buyers.
  • Live events. If your company is hosting a live event, use Periscope to bring in audiences from all over the world.

One company doing just that isΒ StartupPop.com, a company that holds monthly startup events that allow 10 companies to pitch in front of a panel of investors. “On June 15 we ran an event in Boca Raton (Florida) where Periscope followers could watch our event live,” Dan Gudema, founder of StartupPop.com, said. “We had over 100 viewers and people who could not make it could watch. Since then I have pretty much been on Periscope about 60 minutes daily.”

  • Announcements.Β Unveiling a new product on Periscope lets followers get an inside scoop on things. For instance,Β Mashable.comΒ did a Periscope checking out the new iPad Pro tablet.
  • Give Exclusive offers.Β People love discounts and giveaways. Make your customers feel special by giving them Periscope-only offers. You can track what is and isn’t working.

The uses for Periscope in your business are only limited by your imagination. The live streaming broadcast helps you connect with your potential audience in ways you’ve never been able to before.

This is the company, the owners, the products, and the opportunity we have all wished for - dreamed about - prayed for.

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More Resources For You:
🌌 Periscope 101